The birth and development of the ARAN brand is truly fascinating. Protagonist Renzo Rastelli, a self-mademan who started in the kitchen at the age of 20, when he was known by all as a professional footballer.professional. He founded Newform Cucine and his vocation was immediately to conquer foreign markets. Thecareer is rapid: at the beginning of 2000, Rastelli takes over the reins of the ARAN business and successwas born from the ingenious idea of the flat pack, which allows as many as forty kitchens to be stowed in a single container.Since the beginning, the attitude has been global while maintaining production in the industrial area of Atri, inAbruzzo.ARAN World is the Italian export leader and among the top Italian companies in design, productionand distribution of kitchens. ARAN kitchens are the most purchased Italian kitchens abroad.BRAND VALUEFAMILY. Sharing and a spirit of Belonging as our polar stars.EMPATHY. Identification with our customers and their desires through a varied, attractive,colourful and therefore international customer satisfaction.PASSION. Continuous nurturing of the relationship of trust with our customers and our entire supply chain.HONESTY, TRANSPARENCY, AUTHENTICITY. Solid relationships based on reliability and respect.SUSTAINABILITY. Awareness of social, ecological and economic responsibility and attentionto the present for future sustainability.COMPETENCE. Experience based on and guaranteed by the Made in Italy Tradition.CREATIVE ENERGY. Constant and continuous innovation as a result of careful research and development.ATTENTION TO QUALITY. High quality aesthetics, raw materials, work safety and processingmanual and technological processing.Our numbers:70,000 covered square metres120 countries on 5 continents350 employees500,000 miles travelled1,500 points of sale worldwide